OpenTable Pilot in BostonFrequent Diners will be rewarded with Special Access to Hard-to-Book Restaurants
OpenTable, the provider of online restaurant reservations and part of The Priceline Group, has announced it is piloting a new Premium Access reservations feature. This feature will reward frequent OpenTable diners with special access to in-demand reservations set aside by participating restaurants.
The new feature allows restaurants to fill seats with frequent, high-value diners while giving loyal OpenTable users access to some of Boston’s hottest tables using their OpenTable Dining Rewards Points.
Scott Jampol, SVP of Marketing at OpenTable, said: “Frequent diners spend a lot of time and energy seeking out the hottest restaurants, and now we’ve given them a way to book with ease using their OpenTable points.
“For restaurants, Premium Access reservations empower them to allocate coveted reservations, such as those on weekends and peak times, to valuable high-frequency diners.”
To experience the new feature at participating restaurants, diners simply sign into their OpenTable account via their mobile app, choose the Boston area, look for the “Premium Access” category on the home screen and select the restaurant where they would like to dine.
If the restaurant’s standard reservations are fully booked, diners with enough points will be able to view and book Premium Access reservations.